Sales Manager

• Lead and manage a sales team.
• Develop and implement effective sales strategies to increase market share.
• Build and nurture strong relationships with key clients, distributors, retailers, and partners.
• Maintain a sales relationship with current customers communicating availability, pricing, staging, and promoting an orderly sale of current and future availabilities.
• Develop sales strategy with customers for long-term goals and programs.
• Collaborate closely with the marketing team to plan and execute promotional campaigns.
• Monitor market trends and identify opportunities for product diversification and growth.
• Oversee inventory control and ensure that product supply aligns with customer demand and seasonal requirements.
• Work with Vendors/Customers to determine lead times to ensure on-time delivery.
• Ensure smooth and accurate order processing by the Order Desk.
• Provide coaching, training, and development opportunities for the sales team to enhance their skills and performance.
• Analyze sales data and prepare regular reports to track performance and inform strategic decision-making.
• Present daily, weekly, and monthly reports including items such as short-term goals, vision, accomplishments, priorities, challenges, and changes.
• Learning our software systems, Plant Partner Enterprise and Spire, will be required to effectively manage sales, inventory, and production.
• Travel as required to meet customers locally and outside of Ontario as well as attend industry related trade shows to promote Waldan Gardens and our products.
• Be accountable for production and financial targets.
• Contribute to the development and improvement of internal processes and procedures.

• 5 years of Business to Business Sales Experience.
• Proven experience in sales management, ideally within the industry.
• Proven experience in forecasting, projections, capacity, inventory control, and lead times.
• Strong leadership and team management skills with the ability to inspire and drive performance.
• Follow through on your commitments to staff and customers, build rapport with customers, be self sufficient.
• Be a Team Player; have the ability to adapt, and have a customer first mindset.
• Be extremely organized and encompass strong multitasking skills.
• Excellent communication, negotiation, and customer relationship management abilities.
• Ability to analyze sales data, market trends, and implement tactical and strategic plans.
• Have a positive, can-do attitude; be highly motivated and results-driven.
• Be confident, articulate, and detail-oriented, with the ability to effectively communicate and ensure accuracy in all tasks.

• Experience in the floral industry is a strong asset.
• Familiarity with retail and wholesale markets for floral products.